Why asbestos get paid high? | |
The rare, asbestos-related cancer is the king of search advertising, a Web phenomenon in which companies bid to get their ads placed high on the search-result pages of sites like Yahoo and Google and then pay when users click on them. While most search ads cost less than a dollar a click, personal-injury law firms looking to land new clients have bid up mesothelioma ads to $90 or more. |
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Lawyers are so eager to attract mesothelioma cases because
there is a clear link between it and asbestos exposure. Lawyers say a typical
award in a mesothelioma settlement is $1 million, and attorneys get 40%.
For cases that go to trial, the mean award in 2001 was $6 million, triple
the amount two years earlier, according to a study by think tank Rand Corp.
Over roughly two decades of asbestos litigation through 2002, Rand says,
mesothelioma cases represented about 4% of asbestos-related cases but 20%
of all cash paid out in asbestos-related claims.
So, high profit for asbestos lawsuit is the real motivation of the high payment. |
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