10 reasons why Barack Obama won:
By Ivo Ivanov, Kansas City Star Midwest Voices panelist
.
.
Reason # 8: JOE THE PLUMBER
Demographic segmentation was a successful device in the last few elections. “The Angry White Male” went republican in 1994, Dole tried to romance “The Soccer Mom” in 1996, and Bush Jr. captured the perpetual left turn imagination of “The Nascar Dad” in 2004.
So naturally, McCain tried rather desperately to carve a voting bloc borrowing the same divisive strategy for his campaign. I firmly believe this backfired. The general public simply got tired and felt patronized by this ridiculous social segmentation. Who in the world is “Joe six pack” and why should he be different from “Steve gin and tonic” and “Sally mocaccino”?
And before designating someone “Joe the Plumber”, mentioning his imaginary demographic 20 times in your debate, and using him as a campaign capital, please make sure that he actually is a plumber or that at least his name is Joe.
Now, that Sam (his real name) has hired an agent to get him a country music contract, the entire Joe the Plumber debacle is a complete joke the plumber.
At the end none of that silliness mattered as it became obvious that all the hockey moms, Joe six packs, and even Hanging Chads in the world can’t compensate for lack of substance and compelling agenda.
.
.
.