Line Down Street for Porn Website's Fashion Pop-Up Store in SoHoNew York's Wooster Street is home to some of the world's most coveted luxury fashion brands. But a line down the street on Friday wasn't to get into Moschino or Céline; it was for the fashion pop-up store of a pornography website.
Located in the heart of SoHo — a New York shopping destination — the temporary store sells an array of street wear, books and select gifts.
The line down the street outside the store Friday indicated at least a novel interest in the retail options, although the opening had also promised meet-and-greets with performers from the website.
"I wouldn't really recommend buying the apparel here, but I would recommend stopping by because it's unique and cool," one shopper said.
"But I don't know how great it is to walk around with a big Pornhub logo on your shirt," he added.
In a retail climate where some brick-and-mortar stores are struggling to keep their doors open in the face of online competition, it's unique to see a website opening a physical shop, shoppers pointed out.
A customer who gave her first name as Gill was checking out the store Friday with her friend and boyfriend
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