凤凰卫视,另类的大外宣,特殊的信息交互口

昨夜,多伦多冷月无声,寂寥之下,看了很多博客,想到自己也开通一个,权当记录所见所闻,所思所想
打印 被阅读次数

二十多年前,凤凰卫视在中国大城市,在世界华人圈还是有一定影响力的。

97年香港回归,朱镕基与美女吴小莉的记者招待会互动,911....几大标志性事件成就了凤凰卫视。

有背景,有情怀,有一些新闻理想的商人,刘长乐,懂专业,懂经营,懂中国的政治,也懂变通,和大陆政府算是相互利用吧,也算书写了一小段传奇,一时名声鹊起,风头不错。

刘长乐利用三名策略(名记者,名主持,名评论员),造了不少星,

诸如 窦文涛,吴晓莉,陈鲁豫,陈晓楠,吕丘露薇,阮次山,杨锦麟,曾子墨......

到今天也是不错的个人IP。

刘长乐以低成本谈话节目运作,保证收视率的同时,还小有盈利,夹缝中生存已经实属不易。

为了避免惹祸,凤凰卫视尽量不触碰大陆敏感神经,以至于香港媒体从来不把坐落于香港的凤凰卫视算作港媒,因为凤凰卫视从来不讨论六四。

但是带着镣铐跳舞终归有局限性,随着互联网时代的兴起,刘长乐们也玩不下去了。

看电视的本身就变少了,凤凰卫视作为另类的大外宣,一个特殊的信息交互口这种使命也基本到头了。(人家可以直接翻墙看外面的东西了)

舞榭歌台,风流总被雨打风吹去!

不过正如吕丘露薇所说,不管怎样,凤凰卫视在华人电视史上还是书写过浓重的一笔,有那么一点地位。



北京_01link 发表评论于
当年借助信息渠道不畅,假扮中立,在香港媒体中有所体现。现在信息渠道通畅,也难以掩盖其真实身份,全力为某个政权出声,谁还买帐?
花似鹿葱 发表评论于
悲哀呀,曾经的辉煌不再!
Firefox01 发表评论于
Past perfect tense.
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