Haier is pronounced high-er. Don't forget the -ER.
It seems that most Americans associate goods made in China - which is just about everything - as having low quality.
Haier wants to change that image.
Haier is the world's fourth larges home appliance maker with 2005 sales of nearly $13 billion.
Hey! I have one of their appliances - a little bitty washing machine that fits in my cupboard that can wash one and half pair of blue jeans at a time. I have to continually sew them back together after I wash them.
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