Overview
Trends | Opportunities | Comments |
| Green | Water Conservation - lawn care, ecoblue cube / toilet water(27% household use), smart irrigation Clean Energy - solar(CA)/wind(OK)/geothermal(NV) [regional], electric / hydrid car Organics - food, apparel Recycle / Reuse | -Clean Energy to Small Biz / Consumers -Watch out green fatigue -Energy Audit -Environmental Services |
| Economy | Trade-Down / Cost Cutting Services - coupon DIY - cooking, bring lunch to work, home repair, wedding Online Barter - craiglist / ebay, exchange books Keep It Local - local parks, lakes & beaches | |
| Health | Digital Health Record - Point of Care Solutions Gluten-Free Food Wellness Coach - Stress, Time Management, Diet & Fitness | |
| Web | Web Apps Mobile Apps Online Video Blogging Social Media / Web 2.0 Consulting | |
| Demographics | Millennials - social media / mobile marketing, flexibility Boomers - Eco conscious, anti-aging, off the beaten path travel, financial planning | Boomer - brian gym |
