Holiday Shopping And Holiday Windows (图)

When men and women dressed in colorful and warm overcoats, standing in front of stores, shaking their copper bells and asking people's donation to the disadvantaged and and unfortunate ones on the streets of this big city, you just know Christmas is around  the corner.

Last weekend, as I negotiated the spaces with the shoppers who carried big and small shopping bags and inhaled pungent smells of baked soft pretzels or roasted chestnuts coming from the food venders' push-up carts at the street ends, I couldn't help but conjuring up my warm and exciting memories of gifts receiving exp in my life: Opening the box to meet my first electric guitar given by my dad who was sternly against me to play any other music instruments except piano , that year I was a 15 years-old silly boy in an university or ripping off the golden and blueish wrapping paper and surprised to find out a vacation package of two  to Malta; - a very thoughtful gift from my ex-gf. That Xmas was my first year to work for an Investment Bank on the street, never taking a single vacation day. I accidentally used so much strength to hug her in the name of thanks that she couldn't speak a word after I let go of her  because she was “strangled”.

I'd like to receive gifts, especially the ones that knock my socks off, and I deeply admire those who can read other's mind when it comes to buy and give gifts, but I am a poorly gift giver. The major facts are a. I don't know what people like/want or I don't pay enough attention to dig them out. b. I am not good at doing shopping in general. c. I typically waited for last minutes to buy Xmas gifts for my girl, my folks or friends in single trip. Many times things just didn't work well because the items I'd like to buy were gone or in lesser quality or wrong sizes. Factoring those elements together, results are be pretty much predictable. The worse thing was that many years I ended up just purchasing the gift cards from the stores, no one was really enthusiastic about seeing a piece plastic as the gifts in the holiday. I felt sorry for these gift receivers and myself. This year, I made my mind to make an amendment to do real shopping for people I care, early.

There is another reason to start my holiday shopping as I am afraid that unlike last two years, good stuffs in many stores could fly off the shelves in much quicker speeds because consumers seem more willing to spend this year. For example, Tiffany's recent sparkling quarterly results indicate that a stellar holiday could be realized. More or less, luxury goods consumption can be used as a tool to gauge the pulse of the robustness of economy. However, better consumer confidence is a double edged sword; on one hand, high consumer spending may be ultimately translated into better economic growth as about 70 percent of American Economy is fueled by consumer spending alone, on the other hand, if demands arise, more merchants will be likely to curb the discounts in order to fatten their profit margins. In 2008-09 holiday season, because of recession, classic and elaborated department stores such as Bergdorf Goodman, Barney's New York, Sakes Fifth Ave and Bloomingdale's were all cutting the prices of their merchandises in the manners never seen before in the years I've lived here. That was really scary scene though, but it somehow worked out for me since the unprecedented prices and longer sales period increased my odds to get some real good deals during my last-minutes roundup. Unfortunately, such irrational discounts could be hardly repeated as history is turning a new page.

I went to some stores on the 5th ave.  and “proudly”  completed majority of Xmas gifts items on my shopping lists. I purchased gifts for my mother, father, grandma, grandpa, my close friends, my bosses and myself. Under the influences of so-called “Black Friday”, these stores appeared have some good bargains if looked closer. I was impressed by exquisite and wide ranges of selections from many renown, really creative and talented minds ( not those over-rated and over-hyped types in other stores) at Bergdorf Goodman. More, no sign of “ shopping army invasion” from my own country, yet. :)

There are some well-kept secrets in this city. Bergdorf Goodman department store is one of them. The locals usually don't go to Macy's' flag-ship in Herald Square at 34^th street or stores in Time Square. Those are the attractions for the tourists who are notoriously known to record everything in their sights in every possible angles with their cameras and camcorders.

This reminds me that once upon a time, in a city of far away land, locals didn't do much shopping at the famous shopping strip called Nanjing Road, either. The same principle holds true here as well. Only tourists or “peasants” flood to Macy's, Lord and Tyler, Chanel or Louis Vuitton … Ok. I am just kidding.

It is just me or something is wrong with me. Every time, I pass by LV store, there are so many loud foreign-language speaking shoppers hang around, excitement and commotion make the location look like a “zoo”. I completely don't get it how come LV's bags which in my eyes are so boring, so lack of imagination and creativity, yet are so popular. It really beats me. When the cleaning lady who regularly cleans my apt carries a contraband LV handbag, that you know something is not quite right.

I discovered that gift shopping is actually not that bad. Furthermore, as the value-added experiences, I got a change to stop and smell the roses : Wowing and admiring those creative, splendorous, and artistry holiday windows decorated by these first-class stores on my shopping route. Which is one of the true holiday spirits of the city. This phenomenon that dedicates so much resources and talents to dress up the city year after year may easily make Paris, London, Roma, Madrid and Tokyo pale in comparison.

Among these marvelous holiday windows, I'd like to give two thumps up to Bergdorf 's ones. Below the whimsical surface, the windows appeal to our wish-for: Someday we'd be able to leave the boring and rigid reality behind, taking an adventure journey with the one you love through time of the mankind in different transportation means without any boundary. 

To my surprised, there is a video with a good song - Follow Me sang by Adrianna Cole on youtube. It actually provide people with a peek about how their holiday windows were created by a group of artists at BG. You have to give youtube and Internet some credits for putting on the timely info to support my claim. :)

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Note: a. The photos comes from Internet, I normally don't take photos because I am not good at it ,and I think if someone does better than me then there would be no reason to reinvent the wheel. In addition, I don't want to be looked like  a tourist :) b. My opinions above that show liking to one store and distaste the other brand are highly biased, but there is no disses or endorsement involved, it is a purely personal taste. You may think it as the same way you may favor one kind food over other. In other words, we are all entitled to express our preference. c. In case, you believe my writing is offensive to you. I'd like apologize in advance.