健身,健脑,开拓视野!

健康&健美的探索和体验分享
打印 被阅读次数

过去健身一年,一点没有厌倦,反而发现视野开阔,多了很多新的爱好。喜欢买买买的大妈,自然关心俺们天天穿在身上的品牌。所以也开始关注这个mad money最近老提到的一个大牌。

Lululemon的成功
零售业的一个指标:"Revenue per Square foot", 龙头老大毫无意外的是果果(apple), Tiffany第二也在意料之中。 Lululemon这个健身服装用品排在第4,大家掉不掉眼镜?

创始人: 加拿大的Chip Wilson (芯片哥哥,在时尚业里开拓出来的一片天地不亚于芯片业在硅谷的辉煌)。
三次定律: 在3个不同的地方听到一个名词,这个东西以后可以变成一个潮流 - 瑜伽

营销策略: Community building-> 建立瑜伽爱好者的社区,让瑜伽老师作代言, Lululemon店里开免费瑜伽课
创造运动休闲的融合-Athleisure

另外一家特别火爆的健身产品公司:Peloton stock
Peloton是一家美国健身器材和媒体公司,成立于2012年。该公司位于纽约州纽约, 主要生产健身bike/treadmill, 也有健身APP monthly sub ~$13每个月

大妈我的消费观还是跟不上时代,Youtube上很多免费的训练,干嘛要每个月花那10几块啊?
这两个健身企业,我都关注着!

 

 

登录后才可评论.
Logo

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  1. Please disable your Ad Blocker
  2. Disable any DNS blocking tools such as AdGuardDNS or NextDNS

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).

Logo