苹果ER后的总结

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苹果昨天的ER,究其内容和老头预期的相差不大,但是盘后跌了很多,主要两个原因,一是在中国的手机市场下跌太多,二是不愿提供对未来的guidance,都是老头没有考虑到的,所以算是预测失误啊。

不愿提供guidance好像上一个quarter就定下来了,结果老头给忘了这事,还企图希望借助guidance的乐观来改变股市的变动,有点轻率。

不过苹果手机在中国市场的下跌一点不奇怪,一是中美关系,二是没有5G,老头一个一个说。感谢川总的中美对抗,一方面帮助中国政府提高了凝聚力,另一个方面帮助了民族企业,比如华为等,当然也就伤到了苹果等。不过中国人的记忆都是短暂的,想当年抗日,全国砸日系车子的比比皆是,不过也就几个月的时间,然后该咋地就咋地。所以中美关系对苹果的伤害估计随着大选的结束会缓和,而随着中国人的仇美情绪的大量排泄,苹果手机的销售会好起来的,毕竟华为手机跟苹果手机还有一段距离(这个老头后面解释)。5G方面,因为国内逐渐开始建设和使用5G,没有5G功能暂时成为苹果的明显缺陷,虽然绝大多数的用户都用不上5G,但是有没有这个功能还是挺重要,特别在现在的中国社会,购买高档手机中功能炫耀所占的比例还不低。

展望未来,苹果手机在国内的销量会大幅反弹,一方面中美关系可能缓和,另一方面是IPhone 12搭载5G的功能,更加重要的是,苹果手机的使用质量要高于华为,这个方面老头有亲身体会,因为老头华为和苹果都有,但是除了国内支付和微信使用华为之外,其他的例如照相,上网等都用苹果。当然了,这个比较是见仁见智的,但是最新的IPhone 12在国内销售火爆,也从另一个方面说明了苹果手机的销售会大幅反弹的。

喜欢苹果的同学,可以趁着最近的股价弱势适当加仓作为长持的一部分,当然这是老头的胡说,要是你亏钱了,不要找老头啊,老头只是嘴上说说,不负责任啊。

 

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