They earn money through users' attention.
How Much Money Does Meta Make Per Day?
Meta reported total revenues of $134.9 billion for the 2023 fiscal year, which equates to approximately $369 million earned per day ($134.9 billion/365 days).6
How Much Does Facebook Make Per User?
Meta reported Facebook and Messenger's annual revenue per user (ARPU) as $13.12 in Dec. 2023. In other words, it earned an average of $13.12 per user during the year. The figure was higher in more developed markets; the company earned $68 per user in the United States and Canada, but in some other geographies the figure was as low as $4.50 per user. Also reported was Facebook's monthly active users (MAU), approximately three billion as of Dec. 31, 2023.13
