我是从我的学生那儿了解这个公司的；她们的 team project 就是选择一个公司为其发展 marketing plan. 其中一群学生就选了 Lush. 这家公司以洗浴产品出名，也有完整的护发，护肤，和香水系列。所有产品均手工制作。公司宗旨是 “have the youngest, freshest products in the history of cosmetics.” 该公司不做任何广告，完全靠 repeat purchase and word of mouth.
Lush 的历史
Lush 的发展可谓颇多周折。７０年代初公司创始人开始手工研发和制作产品，将产品卖个 the body Shop. 1988 年在英格兰南岸创建“ cosmetics to go” 邮购公司， 拳头产品以洗浴球 (bath bombs), 香波皂出名， 公司一度非常成功。但不久经营不善而倒闭。 １９９４年公司再度成立，起名 Lush. 之今在全世界有５００多家店铺。年销售量超过 $ １００ million.
产品介绍
首先声明，我还未使用过 Lush 的产品。我所在的地方有一家 Lush 店，打算过两个礼拜比较空闲的时候去逛逛。下面的介绍完全是通过学生的讲述和我自己在网上研究所得。等我用过产品后再与大家汇报。
Bath series
Big Blue Bath Bomb – ( 偷懒一下，直接把网上的介绍搬来了 ) Packed with detoxifying sea salt, vitamin-rich seaweed and relaxing lavender and lemon, Big Blue brings the splendor of the sea to your home. This jewel lives up to its name as it bursts open with the bold blue of rippling waves and scents the tub with gentle sea breezes. Sail from the comfort of your tub to pristine, sandy beaches and azure waters with Big Blue.
Think Pink Bath Bomb -- Vanilla, lavender and tonka bean soak turns you into a glamour puss
Transform into a glamour girl with this little sweetener of a bath bomb. So girlie, Think Pink's bright water leaves you feeling distinctly feminine. Enhance your charms with vanilla, lavender and tonka bean. Put on your red lips, let your hair down and soak in the pink flowers. So fun, so girlie, so glamorous!
Karma Bubble Bar-- Eastern spice and orange bubble bath spread light and love all over the place
If you've searched in vain for a fragrance with meaning; something meant to be worn forever rather than discarded with last season's fashions, then Karma could be just right for you. It has a spicy Far Eastern influence, with traditional European lavender and a splash of light orange dancing around in there somewhere. Once struck, you'll want it in every form that exists. Here it is as a bubble bar
Youki-Hi bath bomb -- Jasmine and ylang ylang bath time bliss tantalizes the senses
Youki-Hi bath bomb is a total bath experience. Jasmine and ylang ylang combine beautifully to form a hypnotic, calming and sensual scent. The golden glitter adds a subtly sexy touch while the intoxicating aroma lingers in the water. If you're looking for a bath bomb to relax your mind and your body and add a touch of romance to your day or night, then Youki-Hi is the one for you.
Moisturizers
Skin’s Shangri La -- French vanilla and luxurious oils make mature skin soft and beautiful
Nothing about this moisturizer will immediately strike you as luxurious. It has no flashy packaging or glitter, nor any unnecessary fragrances. But the second your skin drinks this stuff in, you'll realize what a luxury a good, simple moisturizer is. A little goes a long way and your skin will go from dry to glowing by using a bit every day.
Celestial -- Heavenly moisturizer to rescue sensitive skin
What makes you think you can't use a moisturizer just because of your skin type? Without being greasy, this facial cream is a lifesaver for those with normal to dry, sensitive skin. With Celestial, you get calming, softening relief for your face while enjoying the natural fragrances of vanilla water, dove orchid and almond milk. This sweet treat will leave you feeling luscious.
Suitable for infants 6 months and older
Facial Cleanser
Angels on Bare Skin -- Delicately cleanses and exfoliates for softer skin
No matter what type of skin you have, Angels on Bare Skin is the perfect, all-round cleanser for you. Ground almonds gently exfoliate, rose absolute tones and lavender oil soothes. A pea-sized amount mixed with water in the palm of your hand to create an even paste is all you need. The result: angelic skin!
Baby Face -- Gently cleanses and softens dry sensitive skin all at the same time
Baby Face gently cleanses skin to leave it soft as a baby's bottom. Perfect for dry, sensitive skin or wind-whipped faces, it effectively removes makeup and dirt while its cocoa, shea and avocado butters smooth and soften. After applying Baby Face, simply wipe it off with a slightly damp cotton pad or face cloth. Preservative-free and unpackaged, this cleanser is easy on the environment too and the bar format makes it a cinch to travel with!
Massage Bar
Fever -- exy sandalwood and rose massage leaves skin soft and sensuous
Feel the heat with Fever. Rub this sexy little number up and down your body, or that of a friend, for luxuriously smooth skin. A massage with this bar warms you up and the intoxicating jasmine and sandalwood fragrance energizes. Both of which are good things since some unusual acrobatics may very well take place soon after.
