1) Profitability: straight profit; profit per dollar of sales
Ben prefer the ratio of operating income to sales as an indicator of strength or weakness
2) Stability: the trend of per-share earings over a ten year period. No decline represents 100% stability
3) Growth of earnings per share compared to DJIA
4) Financial Position: a debt of no more than 50% of its current assets
5) Dividend: a history of div payment without interruption. It is better to see div is paid at a fixed percentage of profits and show a steady pattern of growth
6) Price History: share price keeps pace by regular appreciation over the long term