An Up-and-Coming Designer Sets Her Sights on New York Fashion Week
Sandra Sandor has been designing for Nanushka, her Budapest-based women’s wear label, for 13 years. But this is the first time she will be showing at New York Fashion Week, which starts Monday.It was not an inexpensive decision to make.“We are trying to keep the budget at $100,000,” said Peter Baldaszti, Nanushka’s chief executive officer and Ms. Sandor’s boyfriend.That amount is a small fraction of what larger brands will spend on a fashion show; Nanushka is opting for a presentation, wherein the models are static and critics and potential buyers mill about, instead of a more expensive runway show. Still, it remains a significant investment for a brand that, for 2017, took in $3.1 million in revenue.Nanushka was established in 2005 by Ms. Sandor, a recent graduate of the London College of Fashion, but it traces its roots to 1972, when her mother founded a children’s wear business in Budapest. (In the days of the Iron Curtain, such small private enterprises were allowed to operate selectively.)
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