The #1 Rule In Investing

https://seekingalpha.com/article/4182133-1-rule-investing

The #1 Rule In Investing

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"Rule No. 1: Never lose money. Rule No. 2: Never forget rule No. 1." - Warren Buffett

With all due respect to Warren Buffett, the #1 rule in investing is not anything close to "never lose money."

In fact, the entire notion is absurd. Anyone who has ever invested in the history of the world has lost money at one time or another. Buffett himself lost close to 50% on two separate occasions. Being in a drawdown is the norm, not the exception. That is the price you pay in exchange for a higher return than a risk-free savings account.

So what is the number 1 rule in investing? That's an impossible question, but if I had to pick just one, it would be the Peter Lynch line about "knowing what you own and why you own it." For if you don't get that one right, you won't hold any investment long enough to reap the benefits of compounding. You can have the best assets/strategy in the world, but if you don't understand what it is, you will abandon it at the first sign of trouble. And believe me when I tell you that there will be many times of trouble.

Most advisors nowadays focus on asset allocation for their clients, typically a diversified mix of stocks and bonds. This is a good start, for asset allocation is the most important determinant of portfolio returns.

While not the "market portfolio" (see my post on this here), many advisors consider a 60/40 split between U.S. stocks and bonds to be a sufficient baseline for the average investor. If an investor's profile allows for more risk, this can be shifted to 70/30 (80/20, etc.), and if an investor's profile necessitates a more conservative stance, this can be shifted to 50/50 (40/60, etc.).

Advantages of a stock/bond portfolio are that it is 1) low cost (less than .04% using ETFs), 2) simple in execution (as little as two index funds), and 3) easy for investors to understand, at least in theory. You have a growth component (stocks) and an interest/capital preservation component (bonds) to balance out that risk.

 

When things are going well, few advisors are questioned on this approach. It is only when losses rear their ugly head that the calls start coming in:

"Why are we holding this much in stocks? Did you know that my last statement showed that I lost thousands of dollars? What are you going to do about it?"

These are the times that advisors earn their pay, for keeping investors invested is no easy ask. The best advisors don't wait for such calls but are proactively educating their clients on what they own and why they own it. This is a never-ending job and often a thankless one. But it is the most important thing an advisor can do.

My goal in this post is to dig deeper into stock/bond allocations, and hopefully give investors a better understanding of what they own and why they own it. Let's begin.

1) Why You Own Stocks

Investors are said to own stocks in an effort to earn a higher return. Makes sense, but what exactly does that mean? Higher than what? How much higher? And why are they giving you this higher return?

Over long periods of time, stocks have delivered a higher return than bonds (4.1% higher per year), and you were able to earn this return because you were being compensated for higher volatility and higher drawdowns (from economic uncertainty and long-run growth risk).

Since 1976, a 100% stock portfolio (far left side of table below) has had the highest return (11.5%) with the highest volatility (14.7%) and max drawdown (-51%) while a 100% bond portfolio (far right side of table below) has had the lowest return (7.3%) with nearly the lowest volatility (5.3%) and drawdown (-13%).

Note: Throughout this post when I refer to stocks, I am using the S&P 500 Total Return Index, and when I refer to bonds, I am using the Bloomberg Barclays US Aggregate Bond Total Return Index. The data period is from January 1976 through May 2018. I started in January 1976 as that is the start of the Barclays Index. Data Source: Bloomberg/YCharts.

 

Showing that stocks have earned a higher return with higher volatility over long periods of time is the easy part. The hard part is explaining to investors that they are by no means guaranteed this higher return, particularly over shorter periods of time.

And by shorter periods of time, I mean even as long as 10 years. 10 years, you say, that's an eternity. Indeed, but from April 2000 through March 2010, stocks declined 6% while bonds gained 84%. And they did so with 16% volatility versus 4% for bonds.

The lesson here is clear: The so-called "risk premium" from stocks is far from constant, and there can be long periods of time where it is negative (stocks lose money with higher volatility than bonds). Understanding that - and I mean really understanding that - is critical in setting realistic expectations. If an investor is not equipped to handle a large drawdown (mentally, emotionally, or financially), they cannot put all of their money in stocks. Which brings us to the next topic.

2) Why You Own Bonds

If stocks never went down, there would be little need to own anything else. But as we know, they do go down from time to time. Since 1976, there have been seven calendar years in which stocks have finished lower: 1977, 1981, 1990, 2000, 2001, 2002, and 2008. In each of these years, bonds have finished higher, cushioning the blow. With a 20/80 split between stocks and bonds, an investor would have been down only once: 2008 (-5%). A 10/90 split never had a losing year.

 

Why do high quality bonds provide such a cushion? Because they are not driven by the same fundamental factors as equities. Bonds are driven by interest rates (both absolute levels and changes) as opposed to earnings growth and multiples. As such, the overall correlation between bonds and stocks is low at .21. During down months for stocks - and this is key - that correlation drops to 0.00. This effectively means that there is no reason to expect a down month in stocks will spillover into bonds. The performance data supports this. Since 1976, during down months for stocks, bonds have been up 60% of the time. The higher the percentage of bonds, the higher the odds of having a positive return when the stock market is down.

You'll also note in the table above something of great importance - that exposure to bonds does not mean one should expect a negative return when stocks are up. In fact, a portfolio that is 70% bonds and 30% stocks is up 90% of the time when stocks are up. There are two reasons for this: 1) bonds are slightly positively correlated (0.23) to stocks in up periods for stocks (up 73% of the time), and 2) equity exposure is by far the dominant exposure.

To illustrate this second point, let's have a look at a table of correlations. A portfolio that is evenly split between stocks and bonds has a .95 correlation to stocks and only a .50 correlation to bonds. It is going to behave much more like the stock market than the bond market. This is a surprise to many, but it should be intuitive as stocks (on average) have 2.8 times the volatility of bonds. Stock volatility overwhelms the movement of bonds. Which is why if you want/need your portfolio to move more directionally with bonds than stocks, you need to have something closer to a 20/80 split.

 

Rule Number 1: Not Enough

Knowing what you own and why you own it may be the most important rule, but it is just the beginning of the investing process, not the end. Once you understand what and why you own something, the hard work begins. You must have faith that your chosen asset allocation plan will work over time and have the fortitude to stick with that plan through the many periods in which it is "not working" (aka in a drawdown). This is no small task as us humans are emotional beings and we have little tolerance for things that aren't always working.

But that is the challenge for which there is great reward at the end; the alternative (a risk-free savings account) always works but will leave you with far less in the long run.

So take a good look at your portfolio today and make sure you know what you own and why you own it. Then ask yourself if you have the faith and fortitude to stick with it over time. And finally, remember that every investor loses money, even the great Warren Buffett. That's the price of admission.

===============

 

 
The more often I trade, the more money I made, for stock brokers.
25 Jun 2018, 01:41 AMReply0Like
 
FV=PV(1+i)^n this is my formula for success.
18 Jun 2018, 09:47 AMReply0Like
 
please elaborate?
18 Jun 2018, 11:47 AMReply0Like
 

This informative article addresses half of the (retirement for that matter any time) income problem, but ignores how interest rates affected both bond and stock value that determines actual income sources and amount generated. I'm waiting for the writer who addresses retirement from the cash flow point of view, rather than how a portfolio's value inflates and deflates. The income approach lets us sleep at night, while the ever changing portfolio value approach doesn't.
17 Jun 2018, 11:24 PMReply0Like
 
Great post
17 Jun 2018, 08:07 PMReply0Like
 
Rule number 1 isn’t to be taken literally. Just like the concept of Moats isn’t supposed to be taken literally.
17 Jun 2018, 07:00 PMReply0Like
 
I'm not sure why so there are many arguments about Buffet's meaning. The focus, it seems to me, should be on the author's guidance from the analysis. And it makes sense to me.
17 Jun 2018, 01:19 PMReply1Like
 
I'm using a plain 50% equities / 50% intermediate treasury bond strategy as not to lose my mind trying to guess which one will outperform next. Add a timing strategy to be able to sidestep big downturns in either of these (move temporarily to cash once the 200 day SMA is breached) and you'll be just fine. AND you'll beat 90% of other strategies out there should that be important for your ego. If not, SWAN.

 

drftr
17 Jun 2018, 01:16 PMReply1Like
 
Rule Number 1: Don't lost money.

 

Rule number 2: See Rule Number 1.

 

Look at the big picture, the overall portfolio. If you have 20 stocks, 17 go up and 3 go down, did you lose any money overall?

 

Also, like B&H said, look at the time frame, long term, not days, weeks, months.

 

I think Warren Buffett has been misunderstood and misinterpreted, as he has made money, lots of it, and had great success over his career. His writings are there to learn from, and he has said that he wants to be remembered as a teacher. Pay attention and learn from the Master.
17 Jun 2018, 12:02 PMReply0Like
 
I think the "number 1 rule" is a bit of a distraction for some very good points the author is making: 
1) asset allocation (can be) the most important determinant of portfolio returns, (this insight powers Vanguard)

 

2) stocks. . .are by no means guaranteed this higher return, particularly over shorter periods of time . . . there can be long periods of time (when) stocks lose money with higher volatility than bonds (including 10+ years)

 

3) a portfolio that is evenly split between stocks and bonds . . . is going to behave much more like the stock market than the bond market (this insight made Ray Dalio a star)

 

4) the hard work is . . . to have the fortitude to stick with that plan through the many periods in which it is "not working"

 

I also appreciate the comment by Ben Gee that the risk we can take is related to age.

 

I wish the author had done some further correlation analysis to separate the effects of interest rates on the performance of stocks and bonds. Perhaps in a future article. But that's just being greedy, the very good points the author makes so clearly are well worth a careful read.
17 Jun 2018, 11:55 AMReply0Like
 
It's probably best not to follow the herd, come on SA read it, and think about why the herd is wrong.
17 Jun 2018, 11:41 AMReply0Like
 
Buffett obviously didn't mean that literally. But the Peter Lynch concept as stated is very valuable advice.
17 Jun 2018, 11:36 AMReply0Like
 
Buying stocks is easy. Selling stocks is hard.

 

My Number #1 rule is...

 

Know what you sold and why you sold it.

 

Grant
17 Jun 2018, 11:19 AMReply1Like
 
Closely related rule:

 

Rule #2: If you made a profit, be very happy that you made a profit, not sad that you could have made a bigger profit.
18 Jun 2018, 11:45 AMReply1Like
 
I disagree. The market is irrational, knowing what you bought and why is rational thinking and therefor has no place in the stock market. If you're going to try to claim the market is irrational, tell me why CCLP(the company with the worst fundamentals) outperformed my other companies with superior fundamentals?

 

All the readers were skeptical as well, rightly so, but the thing went up for no reason....
17 Jun 2018, 11:14 AMReply0Like
 
You can't prove "the market" is irrational by citing an example of a single stock acting irrationally. Individual stocks act irrationally all the time (see: NFLX or TSLA).
17 Jun 2018, 11:56 AMReply0Like
 
I can keep going.....trust me.
17 Jun 2018, 12:09 PMReply0Like
 
The grammar-policeman in me has to chime in here:

 

It's not the stock acting rationally or irrationally, it's the investors.

 

It's not irrational to invest in NFLX or TSLA, if you got in early, have a trailing stop, and are willing to leave the party early.

 

It's irrational to party into the "wee hours".

 

It's rational to try and figure out what "what does 'early' mean?" and "what do 'wee hours' mean?".

 

It's irrational to approach TSLA the way you approach WMT or SPY.
18 Jun 2018, 11:44 AMReply0Like
 
I think that Warren Buffett's number one rule of investing is misunderstood.

 

Rule Number 1: Don't lost money.

 

Rule number 2: See Rule Number 1.

 

He obviously doesn't meant don't lose money in a day, a week, a month or a year.

 

He means don't lose money over the long term.

 

On big down days on Wall Street, Warren Buffett can lose a ton of money in one day.

 

But over the long term, he makes money.
17 Jun 2018, 10:30 AMReply6Like
 
who cares what warren and peter lynch said long time ago. Warren has since changed his strategies....and peter is retired. Past results do not predict future results do they? So why cling to the clichés of the past?
17 Jun 2018, 11:42 AMReply3Like
 
The market hasn't changed that much and neither has human nature. If you aren't willing to learn from the people who played this game the best, that's a shame.
17 Jun 2018, 08:17 PMReply1Like
 
I am learning...their latest teachings....
17 Jun 2018, 10:11 PMReply0Like
 
Buffet could do a MUCH better job of communicating via a "Rule #1".

 

If he wanted to say what he really means, it would be:

 

- - - - - - - - - - - - - - - - - - - -

 

Rule #1: Once you have clearly identified a good value, don't get trapped into short-term thinking, over-react, and sell it just because it has temporarily dropped in value -- think long term.

 

- - - - - - - - - - - - - - - - - - - -

 

If you absolutely HAVE to condense it way way down for media consumption:

 

- - - - - - - - - - - - - - - - - - - -

 

Rule #1: Research, Invest with Commitment, and Think Long Term

 

- - - - - - - - - - - - - - - - - - - -

 

This doesn't mean you never sell anything at a loss, it does mean you do everything possible to make exceptions rare.
18 Jun 2018, 11:27 AMReply1Like
 
Your article is a good first step in asking the right questions. I would go further and ask "what is success" and "what is your goal" in investing? Most of the media and professional investment community focus on gains and losses in the value of your investments, as though that were the only objective, turning investing into a big gambling exercise where investors focus on day to day, week to week swings in market value. Obviously that sells air time and keeps investors glued to the screen 24/7, as well as building up demand for professional investment management that often locks clients into tired old investment models, like the 70/30 or 60/40 stock/bond distribution model, etc.

 

Many of us have redefined our long term investment objective as maximizing and growing our income stream, thinking of our portfolio as an "Income Factory" whose objective is to produce cash income and then reinvest and compound it to grow that income factory "output" as fast as possible. Taking this approach allows you to NOT obsess over changes in the market value of the income factory, but rather to focus on the growth of the income stream (the factory output). it can also avoid mistakes like investing in low-yielding long duration bonds (i.e. locking in a sub-standard longterm return) as a "hedge" against falling stock prices, rather than viewing the falling stock prices as a potential opportunity, as described below.

 

One really great feature of this approach is that in periods of falling market prices, instead of running around wringing your hands and worrying about it, you can actually reinvest your income stream at bargain prices and higher yields, thus accelerating the rate of growth of your income stream. This turns market drops into opportunities, and is why the crash of 2008 was such a successful investment period for those of us who didn't sell but stayed fully invested in high yielding securities. Anyone interested can check out these articles.seekingalpha.com/...
and 
seekingalpha.com/...
17 Jun 2018, 09:44 AMReply9Like
 
Steven, I agree with you 100%, because we are the only people who have proven the "Income Factory" method works. I didn't know about your Income Factory method when I first started my investment method, but came to the same logical conclusion that stocks are no more then pieces of equipment. They all contribute to the total output of the business to generate income; that's their product.

 

I use different high yield investments and have increased my portfolio balance along with my income cash flow in only 4 1/2 years. Why do you think financial planners have not embraced the simple understanding of cash flow growth? Good luck to all income seekers.
17 Jun 2018, 11:00 AMReply5Like
 
HYI -
Financial planners may be afraid to break from the herd. If your clients are watching Jim Cramer and similar types on CNBC and the other networks, that all approach investing the way the ESPN commentators approach sports, it is very hard to tell those clients to ignore what all those "experts" are saying.

 

We'll just keep on what we're doing, watching our income factories expand their output though market ups and downs....and sharing our results.

 

Steve
17 Jun 2018, 09:51 PMReply3Like
 
Paul Tudor Jones said the next recession is going to be extremely frightening, worse than what we witnessed in 08. It's going to happen one way or another, sooner or later. Are you prepared? In the meantime, the market is “jacked up and ready to go." Enjoy the cash yield while it last?
18 Jun 2018, 07:06 PMReply0Like
 
I agree with the Author here. The Lynch rule is superior and compels the investor to do some thinking before investing, and have a process.
17 Jun 2018, 09:34 AMReply0Like
 
A good rule for Investment Fortitude...

 

Your hand should be shaking when you place your buy order....
17 Jun 2018, 09:09 AMReply7Like
 
The author does not understand what Buffett meant. He meant do not lose money long term by jumping in and out of the market and/or speculating on risky stocks without doing due diligence. He meant that most investors habits lead them to greatly under perform the markets long term. Buffett has clearly stated that 50% draw downs are part of the long term deal. No money is lost during a draw down unless one is forced to sell.
17 Jun 2018, 09:05 AMReply8Like
 
didn't buffet jump in and out of intel?
18 Jun 2018, 10:36 AMReply1Like
 
I built my portfolio with the 50/50 method; 50% in stocks and 50% in bond substitute assets. It is working just fine and I’m ready for the next recession. Time will tell for continued functionality, but I will not change my method at this point in the economic cycle. The best defense with a strategy type is running studies on what to expect during both a bull and bear market. If you know what to expect during economic stress the investor will not be surprised. I ran studies to test my own method and know what to expect in different market cycles; income cash flow will continue. Perhaps reduced, but I built in a margin of safety to allow continued withdraw for expenses. Good luck.
17 Jun 2018, 08:48 AMReply3Like
 
"You must have faith that your chosen asset allocation plan will work over time and have the fortitude to stick with that plan through the many periods in which it is "not working" (aka in a drawdown)."
I have subscribed to this for 5+ decades. All the good DD will not guarantee tha tu won't lose a few times. but best to win bigger than you lose.
17 Jun 2018, 10:54 PMReply0Like
 
There is no difference between faith and arrogance here. If there is, please clarify. Both just assume they are correct, when clearly the results show they probably won't be correct 100% of the time.
18 Jun 2018, 10:32 AMReply0Like
 
Based on your name and previous articles, your 50% stock allocation is awfully "bond like", no? Perhaps your portfolio will be shaken, not stirred :)
18 Jun 2018, 01:56 PMReply0Like
 
The higher the potential return, the higher the risk.
When I was 40 years old, I took plenty of risk. Now, I am 76, I take no risk .
If I lose money when I was 40, I had plenty of time to make my money back.
Now, if I do not make any more money, I would be fine, I do not want to lose what I have.
17 Jun 2018, 08:20 AMReply4Like
 
I had about 300 stocks on my trading list in early 2000s to 2007. Mostly leaders in their sectors. None of their spreadsheets i ever studied. Most i really don't know what they do or not do.

 

But i knew how they performed over the years and decades.

 

>> Big Picture: drive.google.com/...

 

drive.google.com/...
>> SnP500 Part II: drive.google.com/...

 

I also know the major averages long-term performances. Including detailed short-term to medium-term performances quite well.

 

- 75% of stocks rally together with the major averages;
- 95% collapse in sympathy during downturns.

 

When crises hit, you can be sure more than 95% would collapse in sympathy. Therefore, practically no escape.

 

drive.google.com/...

 

So i bought 130 stocks and ETFs in Feb/March 2009 when practically 100% of stocks, including Gold, collapsed very badly. Lots of hedge funds went under during those massive margin calls as many were forced to sell their Gold Hedges as gold collapsed 34% in late 2008.

 

,

 

Buying 130 stocks was designed more for survival of the fittest. Just in case we go thru Great Depression II and World War III.

 

>> Worst Investor of All Times: drive.google.com/...

 

During the Great Depression of 1933 to 1938; half went under and the other half prospered due to greatly reduced competition. Dow Jones rallied 374% from 1932 bottom to 1937 top hindered only by the onset of World War II.

 

>> Account Management: drive.google.com/...

 

65% allocated to Fire and Forget Portfolio. 
35% leveraged to the hilt as medium-term trades.

 

Fire-and-forget portfolio performed 618% toward Jan2018 ATH vs. 331% by SnP500 (408% SPY w/ DRIP). Mainly due to overweight in Financials that rallied 545% and about 3 dozens of Zombies bought @ more than 90% discounts; most of which rallied more than 3x to 5x, and more than half a dozen rallied > 5,000% to > 10,000%.

 

,

 

Buy Low then Hold learned from Warren Buffett.

 

- that's the only one i know quite well.

 

Just a few brain cells needed to memorize that.

 

Good luck.
17 Jun 2018, 08:19 AMR
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