}

Book: Creating Great Choices

一个成功的投资者,85%归功于正确的资产配置,10%来自于选择投资目标的功力,5%必须靠上帝的保佑。--威廉·夏普
上路看世界,归家读闲书,陋室观天下,余暇思古今,静坐听音乐,提笔写文章。-- 南半球
有钱不花是穷人。-- 蔡澜
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这本书讲,如何在摒弃传统的“舍二取一”思维。

Main Points:

1. create 2 opposing models for the solution of a problem

2. examine the 2 models (understand the logic of each model)

根据特点可以画两个ladders.  帮助理解。(vivid picture!)

3. 吸取俩个的精华,创造一个新MODEL。3个方法:

   1) Hidden jem (get the best gem from each model and combine to create a new model)

   2) Double-down (find the most valuable jem and double it in the new model)

   3) Decomposition (you will need to break the problem apart and apply one solution to each. “I want all of both.”)

4. 做一个prototype并且进行模型评估 (when trying to communicate a new idea, try using storytelling, visualizing, or modeling—words, pictures, and/or objects. Look for ways to disprove the idea or under what conditions might it not work. In this way, you can finds ways to strengthen the idea.)

例子:

1.  Tennis Canada (created a hybrid based on USA model and French model)

2.  Southwest Airlines (3 point picture for point-to-point flights: Auston, Dallas, Houston)

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