Getting to Know Apple--Let the Statistics Speak

2008年度美国最受尊敬的公司排名

AMERICA'S MOST ADMIRED COMPANIES (2008)

资料来源:Fortune杂志(http://money.cnn.com/magazines/fortune/mostadmired/2008/top20/index.html

Top 20
For the 20 most admired companies overall, FORTUNE's survey asked businesspeople to vote for the companies that they admired most, from any industry.
1Apple
2Berkshire Hathaway
3General Electric
4Google
5Toyota Motor
6Starbucks
7FedEx
8Procter & Gamble
9Johnson & Johnson
10Goldman Sachs Group
11Target
12Southwest Airlines
13American Express
14*BMW
14*Costco Wholesale
16Microsoft
17United Parcel Service
18Cisco Systems
193M
20Nordstrom
From the March 17, 2008 issue
* Indicates a tie.

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2008年度全世界最受尊敬的公司排名

WORLD'S MOST ADMIRED COMPANIES(2008)

http://money.cnn.com/magazines/fortune/globalmostadmired/2008/top50/index.html

WORLD'S MOST ADMIRED COMPANIES 

Top 50
For the 50 most admired companies overall, FORTUNE's survey asked businesspeople to vote for the companies that they admired most, from any industry.
1AppleU.S.
2General ElectricU.S.
3Toyota MotorJapan
4Berkshire HathawayU.S.
5Procter & GambleU.S.
6FedExU.S.
7Johnson & JohnsonU.S.
8TargetU.S.
9BMWGermany
10MicrosoftU.S.
11Costco WholesaleU.S.
12United Parcel ServiceU.S.
13*IBMU.S.
13*PepsiCoU.S.
15Cisco SystemsU.S.
16BoeingU.S.
17Wal-Mart StoresU.S.
18Honda MotorJapan
19Coca-ColaU.S.
20CaterpillarU.S.
21Singapore AirlinesSingapore
22Bank of AmericaU.S.
23*Exxon MobilU.S.
23*NokiaFinland
25IntelU.S.
26Anheuser-BuschU.S.
27NestléSwitzerland
28Hewlett-PackardU.S.
29Best BuyU.S.
30Lowe'sU.S.
31Toyota IndustriesJapan
32DuPontU.S.
33DeereU.S.
34*AT&TU.S.
34*Northwestern MutualU.S.
36WalgreenU.S.
37*L'OréalFrance
37*XeroxU.S.
39SonyJapan
40DellU.S.
41*BASFGermany
41*Continental AirlinesU.S.
43SiemensGermany
44Verizon CommunicationsU.S.
45United TechnologiesU.S.
46MotorolaU.S.
47Texas InstrumentsU.S.
48Lufthansa GroupGermany
49*Johnson ControlsU.S.
49*TescoBritain
From the March 17, 2008 issue
* Indicates a tie.



全球最具创新活力的公司排名 (2008)
资料来源:商业周刊

http://bwnt.businessweek.com/interactive_reports/innovative_companies/?chan=magazine+channel_special+report


The World's 50 Most Innovative Companies


In a climate when innovation efforts and research and development budgets are likely to see more scrutiny than ever, our 2008 list of the World's Most Innovative Companies adds three financial measures to the mix to determine the rankings. For this year's list, votes cast in the proprietary BusinessWeek-BCG survey received 80% of the overall weighting, stock returns were weighted 10%, while three-year revenue and margin growth each got 5%. While these changes -- only votes from our survey counted in the past -- marked the biggest shift yet in our rankings of the World's Most Innovative Companies, there are some similarities to previous years. Once again, Apple's design whizzes lead our list, followed by Google’s search geniuses and Toyota's hybrid car mavens. But the added financial metrics and the greater diversity of our survey, which polled more global and C-suite respondents than ever also helped to produce a few big changes. Global names such as Tata Group and Nintendo, both making their first appearance, landed in the top 10. Traditional innovation icon 3M plummeted from No. 7 to No. 22. And dark horses such as No. 18 General Motors, which has suffered through a tumultuous year financially, received a surprising number of votes thanks to concept cars like the electric Chevrolet Volt and the Detroit automaker's renewed focus on design. For a full explanation of our methodology, click here -- and see the footnotes at the bottom of the table.


Click column heading once to reorder from highest to lowest. Click twice to reorder from lowest to highest.
Rank
Company
HQ Country
HQ Continent
Revenue Growth
2004-07*
(in %)
Margin Growth
2004-07*
(in %)
Stock Returns
2004-07**
(in %)
Most Known for its
Innovative...
(% who think so)
1 APPLE USANorth America47 69 83 Products (52%)
2 GOOGLE USANorth America73 5 53 Customer Experience (26%)
3 TOYOTA MOTOR  JapanAsia12 1 15 Processes (36%)
4 GENERAL ELECTRIC  USANorth America9 1 3 Processes (43%)
5 MICROSOFT  USANorth America16 8 12 Products (26%)
6 TATA GROUP  IndiaAsiaPrivatePrivatePrivateProducts (58%)
7 NINTENDO  JapanAsia37 4 77 Products (63%)
8 PROCTER & GAMBLE  USANorth America16 4 12 Processes (30%)
9 SONY  JapanAsia8 13 17 Products (56%)
10 NOKIA  FinlandEurope20 2 35 Products (36%)
11 AMAZON.COM  USANorth America29 -11 28 Customer Experience (33%)
12 IBM  USANorth America1 11 4 Processes (31%)
13 RESEARCH IN MOTION  CanadaNorth America56 -1 51 Products (37%)
14 BMW  GermanyEurope6 -5 11 Customer Experience (40%)
15 HEWLETT-PACKARD  USANorth America10 17 35 Processes, Business Models, and Customer Experience (27% each)
16 HONDA MOTOR  JapanAsia12 6 14 Products (40%)
17 WALT DISNEY  USANorth America6 14 7 Customer Experience (63%)
18 GENERAL MOTORS  USANorth America-2 NA***-11 Products (55%)
19 RELIANCE INDUSTRIES  IndiaAsia31 -7 94 Business Models (31%)
20 BOEING  USANorth America9 32 21 Products (63%)
21 GOLDMAN SACHS GROUP  USANorth America30 6 28 Processes and Business Models (33% each)
22 3M  USANorth America7 5 3 Products (45%)
23 WAL-MART STORES  USANorth America10 -2 -2 Processes (48%)
24 TARGET  USANorth America11 3 0 Customer Experience (67%)
25 FACEBOOK  USANorth AmericaPrivatePrivatePrivateCustomer Experience (51%)
26 SAMSUNG ELECTRONICS  South KoreaAsia2 -14 8 Products (42%)
27 AT&T  USANorth America43 6 23 Customer Experience (33%)
28 VIRGIN GROUP  BritainEuropePrivatePrivatePrivateCustomer Experience (47%)
29 AUDI  GermanyEurope11 11 41 Products (50%)
30 MCDONALD'S  USANorth America7 -7 25 Customer Experience (42%)
31 DAIMLER  GermanyEurope-11 37 28 Products (35%)
32 STARBUCKS  USANorth America23 -2 -13 Customer Experience (60%)
33 EBAY  USANorth America33 -37 -17 Business Models (28%)
34 VERIZON COMMUNICATIONS  USANorth America12 0 9 Services (41%)
35 CISCO SYSTEMS  USANorth America20 -5 12 Products (35%)
36 ING GROEP  NetherlandsEurope7 4 11 Services (41%)
37 SINGAPORE AIRLINES  SingaporeAsia9 5 20 Customer Experience (55%)
38 SIEMENS  GermanyEurope1 21 22 Products (41%)
39 COSTCO WHOLESALE  USANorth America11 -5 14 Customer Experience (46%)
40 HSBC  BritainEurope12 -1 4 Services (39%)
41 BANK OF AMERICA  USANorth America12 0 0 Customer Experience and Services (23% each)
42 EXXON MOBIL  USANorth America11 7 25 Processes (50%)
43 NEWS CORP.  USANorth America4 4 4 Business Models (47%)
44 BP  BritainEurope14 -5 11 Processes (42%)
45 NIKE  USANorth America8 -1 14 Customer Experience (43%)
46 DELL  USANorth America7 -12 -17 Business Models (37%)
47 VODAFONE GROUP  BritainEurope7 -21 15 Business Models (33%)
48 INTEL  USANorth America4 -10 6 Products (53%)
49 SOUTHWEST AIRLINES  USANorth America15 9 -9 Customer Experience (50%)
50 AMERICAN EXPRESS  USANorth America3 1 3 Customer Experience (35%)


DATA: Analysis and data provided in collaboration with the innovation practice of the Boston Consulting Group and BCG-VaueScience. Reuters and Compustat were used for financial and industry data and Bloomberg for total shareholder returns. 

*Compound growth rates for revenue and operating margins are based on 2004-07 fiscal year data as originally stated. Operating margin is earnings before interest and taxes, as a percentage of revenue. Where possible, quarterly and semiannual data were used to bring performance for pre-June yearends closer to December, 2007. Financial figures were calculated in local currency. 

**Stock returns are annualized, 12/31/04 to 12/31/07, and account for price appreciation and dividends.

***Calculating three-year compound annual growth rate for operating margins was not possible when either figure was negative.

Macintosh家族

Product line

UltracompactConsumerProfessional
DesktopMac mini
The Mac mini
Entry-level; ships without keyboard, mouse, or monitor; uses Intel Core 2 processors
iMac
The iMac
All-in-one; available in 20" and 24" screen sizes; uses Intel Core 2processors
Mac Pro
The Mac Pro
Workstation desktop; highly customizable with dual processors; uses quad-core Intel Xeon processors
Portable
(MacBook)
MacBook Air
The MacBook Air
13.3" ultraportable with aluminumcasing; uses Intel Core 2processors
MacBook
The white MacBook
13.3" laptop with polycarbonate casing; available in black and white; uses Intel Core 2 processors
MacBook Pro
The MacBook Pro
15.4" or 17" models with aluminum casing; uses Intel Core 2 processors
Servern/aXserve
The Xserve
1U rack-mount; uses dual-core Intel Xeonprocessors


2007-2008年度苹果电脑销售和所有电脑销售增长情况
资料来源: Fortune
http://apple20.blogs.fortune.cnn.com/2008/03/17/report-mac-sales-up-60-in-february/


配置相当的Mac和PC价格对比
资料来源:Fortune

http://apple20.blogs.fortune.cnn.com/2008/04/01/analyst-apples-us-consumer-market-share-now-21-percent/

The price comparisons:

mac-price-compare.jpg
全球五大电脑销售商目前所占的市场份额
资料来源:Gartner

Data source: Gartner

 

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