One word: Starbucks.
Rascoff studied homes within a quarter mile of Starbucks, and his research revealed homes near a Starbucks appreciated at 96 percent over a 17-year period, whereas other homes nationwide appreciated at only 65 percent.
Rascoff explained why: “Hipsters are great at identifying what are up-and-coming neighborhoods, and Starbucks’ real estate group does a great job of analyzing data to figure out where to put their locations.”
Zillow Talk: The New Rules of Real Estate
